Walls Come Tumbling Down – Rethinking Workflow

Original Transcript

Worse still are the expectations that static visuals set in the minds of clients, particularly when designers use them as a method to get sign-off for a design. I often wonder, is the fact that so many web pages are fixed-width and centered, a direct result of clients signing off fixed-width design visuals?

I would even go so far and say that when you demonstrate a design as a static image, you are reinforcing a mistaken notion that a web page will be a facsimile of a frozen image. And when you demonstrate a design or ask for sign-off on a frozen image, you immediately leave yourself open to the problems that often come when you later implement that design.

We all know that it is impossible today for a design to render exactly the same in every browser or device.

You need only look at the different ways that Gecko and Webkit and Opera anti-alias text. The browser landscape is more diverse today than it ever has been before.

I know that many designers and developers understand that it’s neither practical, economical or desirable to attempt cross-browser pixel perfection, but what about the clients and managers that we work for? They still often subscribe to the outdated notion that you should strive for pixel perfection.

What do you think?